Aerie Pop-up Shop at 72 Spring Street

On March 5th I checked out the Aerie Pop-up Shop in Soho, New York City. The shop, which opened on December 8th, 2016, is the first pop-up venture for Aerie, a sub-brand of American Eagle that caters to the 15- to 25-year-old bracket of consumers and focuses on sleepwear, lingerie, and cozy apparel.

Aerie uses its platform to promote body positivity and beauty across all shapes and sizes, as demonstrated by their popular “no re-touching” campaign. Unsurprisingly, these ideals are consistently incorporated throughout the entire shop, and absolutely beautifully at that.

Without further ado, here is a photo diary of my trip to Aerie’s new pop-up located at 72 Spring Street:

On the way to Aerie, I just so happened to see the above poster advertising the pop-up right in my own subway station. A few days later I saw the poster below at a different subway station in Manhattan. They’re pulling out all the stops in their effort to drive traffic to the pop-up. In fact, at the shop a worker told me there is no set date as of yet for when the pop-up will close. She said it might even be until the end of the year. I’m guessing this depends on how lucrative and successful the shop ends up being.

This was my first peek at the shop.

Gorgeous right?  The window display, signage, and store flag really tied everything together beautifully.

Enter the shop and you’ll see this amazing cotton candy-themed wall display to your left. So whimsical! (Side note: the Aerie security guard was very nice and professional when I asked if I could take pictures for my blog. Shout out to her).

The right side of the store is one of my favorite areas, it has such a beautiful spacious sitting area, perfect for boyfriends or friends waiting for other friends to meet them.

I’m going to let you scroll through the rest of the pics now with minimal commentary.

Do you guys feel the positive vibes of this store? It’s al so bright and cheery and beautiful. They clearly want to stick with their message of self-love and acceptance. The whole store looked like a beautiful, colorful dream by the seaside. The dainty signs and the actual bicycle and ornate displays really captured that feeling.

My one regret was that I didn’t go into the bathroom! But the door was slightly ajar, it looked like it had a nice black and white tile theme going on.

The security guard actually advised me to stop into the back of the store, she felt there were some really nice displays, haha! She was right, this corner is one of my favorites.

That’s it friends! Needless to say the shop absolutely blew me away. I was not expecting it to look so luxe and polished, nor was I expecting it to be huge (but it was). I tried my best to capture every single nook and cranny for you all, despite being out of my comfort zone. The staff were all nice and allowed me to move around freely.

Of course I didn’t go by unnoticed. The girl at the register told me she had noticed me out on the floor taking pictures and pieced it all together when I told her I was a beauty blogger, and. She was very nice, and even told me to hashtag them to get more publicity on social media once my blog post was published.

I spent just over $30 (everything is 25% off) and yet I seemed to have qualified for a fancier bag than usual.

I don’t know if they just give everyone the option of a paper bag or a big tote bag but they gave it to me. Immediately I went for the tote one. Perfect for random trips to return online orders. I hope you guys enjoyed this blog post and that you check the shop out.

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