Ulta’s 21 Days of Beauty Sale has officially wrapped—and this year’s deals really delivered. In case you’re new to Ulta’s biggest biannual sale of the year, this event features rotating daily ‘beauty steals’ across makeup, skincare, haircare, and fragrance, with many products marked down 50% (something you rarely see on prestige brands outside of this sale).
Between cult favorites from brands like Charlotte Tilbury, Fenty, and Tarte, and a few impulse buys I couldn’t pass up, I ended up picking up more than I originally planned—in the best way.
So here it is: everything I purchased throughout the sale, from everyday staples to products I’ve been wanting to try for a while.
At a Glance: What I Picked Up
- 4 lip products
- 5 cheek products
- 3 eye products
- 1 makeup brush
- 2 moisturizers
- 2 cleansers
- 2 hair products
1. Day 2 – Charlotte Tilbury Beauty Wands
The iconic, Pinterest-worthy Beauty Wands by Charlotte Tilbury were included in this year’s 50% off sale — which immediately caught my attention.
I picked up the Charlotte Tilbury Matte Beauty Blush Wand in Pillow Talk, a matte nude-pink shade I’ve been coveting for months. It’s the perfect neutral pink and a bestselling luxury formula.
I also grabbed the Charlotte Tilbury Beauty Highlighter Wand in Pinkgasm, more for collectible purposes than the formula itself. I’m very picky with undertones, and this leans warmer and peachier than I usually prefer, but it’s iconic.
Both were originally $44, but I paid $22 each!
2. Day 2 – Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick
I picked up Blaz’d Donut, the viral nude-pink shade of the Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick—a hybrid that delivers the shine of a gloss in an easy, lipstick-style bullet.
The formula is buttery and balmy, gliding on effortlessly for a glossy, hydrated finish without any stickiness. I’m always drawn to nude pinks, and one swatch in-store completely sold me.
I actually bought this two weeks ago at full-price and loved it so much I grabbed a second at half off—one for my makeup bag, one to keep at home.
It’s the perfect everyday lip and pairs well with just about any look.
This retails for $26 and I nabbed it for $13!
3. Day 3 – Clinique Dramatically Different Moisturizing Gel
Another essential in my skincare lineup, the Clinique Dramatically Different Moisturizing Gel gel moisturizer feels like a drink of water for my skin.
It’s one of those products I keep coming back to because it just works. The texture is lightweight and refreshing, absorbing quickly into the skin and layering seamlessly under makeup, which is exactly what I look for in an everyday moisturizer.
I recently noticed in-store that it’s labeled for “Combination Oily to Oily” skin types. While my skin is still technically combination, it’s definitely leaned more dry as I’ve gotten older. That said, I’ve tried the lotion version of this product, and I just don’t like it as much — go figure.
4. Day 4 – Philosophy Purity Made Simple One-Step Facial Cleanser
A longtime staple in my routine, the Philosophy Purity Made Simple One-Step Facial Cleanser is one of those products I’ve been repurchasing for over a decade.
It’s incredibly gentle but still does a thorough job—breaking down makeup easily without ever leaving my skin feeling stripped. My sensitive skin always agrees with it, which is why I keep coming back.
Normally $36, but I grabbed it for $18.
5. Day 8 – Stila Stay All Day Micro Tip Liquid Eyeliner
I was due for a new eyeliner and wanted to try something with more precision—especially with hooded eyes, where control really matters.
When I saw the Stila Stay All Day Micro Tip Liquid Eyeliner as part of the sale, I was immediately intrigued and felt like it was the perfect time to try it. The ultra-fine “micro” tip on this one makes it ideal for creating small, clean flicks without overdoing it.
Excited to see how it performs for everyday wear — and even better at half off at $12.
6. Day 8 – M·A·CStack Elevated Mascara
I’m already a fan of the original MAC Stack Mascara, so when I started seeing promo shots of the M·A·C Stack Elevated Mascara (as the name would suggest, the elevated version), I was immediately intrigued.
It’s described as a long-hyped formula designed to build volume without clumping. The kind of mascara you can layer from natural to full glam — I can’t wait to give it a try.
$44 normally, $22 during the sale.
7. Day 8 – BK Beauty Angie Hot & Flashy A506 Concealer Brush
I’ve been curious about BK Beauty brushes for a while, especially since they’re not typically available in-store. So when I saw Ulta carrying them—and the BK Beauty Angie Hot & Flashy A506 Concealer Brush marked down 50%—I couldn’t resist.
It looks like the perfect concealer brush: the shape, density, and fluffiness all seem ideal for tapping coverage exactly where you need it, especially in those hard-to-reach areas.
The only catch is that they’re not actually stocked in-store at Ulta, so I added this to a hybrid online order along with the Stila liner and MAC Stack Mascara.
8. Day 15 – Too Faced Cloud Crush Blurring Powder Blush
Already loved the formula of the Too Faced Cloud Crush Blurring Powder Blush (Velvet Crush is a favorite), so I picked up three more shades:
Candy Clouds: a soft, cool-toned pink that leans a bit brighter
Head in the Clouds: a neutral pink—closest to my usual go-to shades
Golden Hour: a warm, peachy tone for a sun-kissed look
I typically gravitate toward neutral pinks, but the price—and the chance to try more shades, create content, and expand my collection—gave me the nudge to branch out a bit. I stayed within my comfort zone, but added a little range with one pinker and one more peachy option.
These have that signature soft-focus, blurred finish and blend effortlessly for a diffused, airbrushed look.
Major steal at $16 (from $32).
9. Day 15 – Kenra Professional Volume Spray 25
The Kenra Professional Volume Spray 25 is my holy grail hairspray—and I don’t use that phrase lightly. I was influenced to try it back in 2010, and I haven’t gone without it since.
It’s the perfect quick spritz to hold curls in place without ever feeling crispy or dry. A light spray at the roots (just one quick spritz in a few sections) gives instant volume—it really does it all.
The 10 oz size was marked down from $44 to $22, which is a major deal—so I grabbed two.
Week-Long Beauty Deals I Picked Up from Ulta’s 21 Days of Beauty
Ulta’s 21 Days of Beauty Sale also included week-long deals, with Tarte standing out as a top brand for Week 1. Several products from the Tarte Maracuja Juicy collection—including lip plumping glosses, liners, and treatments—were 50% off, making it the perfect time to stock up and try a few new favorites.
Tarte Maracuja Juicy Lip Plump Peptide Liner with Charm
The Tarte Maracuja Juicy Lip Plump Peptide Liner glides on smoothly to shape and subtly plump the lips.
Caramel is the perfect warm nude—ideal for defining the lips while still keeping the look soft and natural. I love pairing this with gloss for that effortless, slightly overlined finish.
Spoiler alert—the charm I got was the rainbow. It’s cute, just not my personal favorite.
Nabbed it for $11.50 (normally $23)—drugstore pricing for a prestige formula.
Tarte Maracuja Juicy Melt Mask
The Tarte Maracuja Juicy Melt Mask is a hydrating lip treatment that melts into the lips for a glossy, balm-like finish.
Icing gives a sheer, milky wash that feels nourishing and comfortable—perfect for no-makeup days or as a prep step before lipstick.
Secured this for $13.50 (originally $27)—these are the kind of deals you wait for.
Tarte Maracuja Juicy Lip Plumping Peptide Gloss with Charm
The Tarte Maracuja Juicy Lip Plumping Peptide Gloss delivers high shine with a subtle plumping effect.
Pink Lemonade adds a fresh, soft pink tint that’s easy to wear and instantly brightens up any look. It’s one of those go-to glosses you’ll keep reaching for.
The charm I got was the strawberry—also cute, but I really wish I’d gotten the popcorn. That one would’ve been my absolute favorite.
Got it for $13.50 (usually $27)—basically drugstore prices for high-end gloss.
Grand Total: $296.17
Yes, it adds up quickly—but I picked up 19 products, including a few duplicates. I grabbed two of the Clinique Moisturizing Gel, the Philosophy Purity Cleanser, and the Stila Eyeliner (one for home, one for my apartment), which definitely contributed to the total.
Do I have regrets? Yes—but not for the reasons you’d think.
I actually wish I’d picked up a few more items. I held back as my total started creeping up (even with the savings), and now there are a couple of deals I passed on that I’m still thinking about.
What I Wish I Picked Up
Day 9 – IT Brushes for Ulta Airbrush OMG! Foundation Brush #106
IT Cosmetics makes some of my favorite brushes, and while I have a few, I don’t own anything in this shape. The large, rounded paddle design looks perfect for seamless foundation application—fast, even, and streak-free. I passed on it in the moment (‘I have plenty of makeup brushes!’) and I’m still thinking about this deal now.
Day 9 – IT Brushes for Ulta Brush Bath Instant Makeup Brush Cleaner
This caught my eye as a practical add-on to the brush above. It’s a no-rinse cleaner—one of those not-so-exciting purchases that actually makes a big difference in your routine, especially for quick, in-between cleans. The only thing that held me back was the 4-star rating (not quite a full 5), but I’m still curious about it.
Day 16 – Estee Lauder Double Wear Stay-in-Place 24-Hour Concealer
A full-coverage concealer is a non-negotiable in my routine, and I’m always on the hunt for the next reliable, long-wear formula. I had this in my cart—but let my running total talk me out of it.
Products I Would’ve Picked Up If I Didn’t Already Own (And Love) Them
- Day 8 – Half-Magic Glitter Puck – A high-impact, multidimensional glitter that applies effortlessly with your fingers. The payoff is instant—sparkly, reflective, and perfect for elevating any look. If you see this on sale, don’t hesitate.
- Day 15 – Benefit Hoola Matte Powder Bronzer – A true holy grail. I’ve been using this for nearly 20 years—it’s the perfect neutral matte bronzer for natural warmth and subtle contour. Foolproof, flattering, and always worth repurchasing (especially at a discount).
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